Last Sunday's British MotoGP was a terrific race, a shootout between big gun riders and bigger gunned manufacturers. A hint of rain, a few rivalries, lots of passing and excellent TV coverage made it a race fan's dream.
So where is the US coverage? Autoracing Daily aggregates news stories from around the world and of the 25 posted, only two (an ESPN copy of a Reuters story and a CNN International feed of the same story) could be considered aimed at the US market.
It took a little hunting but Yamaha's US site took me to their European site with coverage of Valentino Rossi's win as well as Yamaha's other European race activities -- including the Dakar rally. Good Job Yamaha.
Ducati. Ah, Ducati. The smallest manufacturer of the bunch, with the smallest marketing budget gets the most miles from their racing dollars. Ducati coverage is outstanding and includes Friday and Saturday practice/qualifying as well as behind the pit wall coverage! One more reason the brand has such loyal fans and customers.
Why does a manufacturer spend millions on a racing program and then not spend a few extra dollars to trumpet it on their web site? Why does the same manufacturer spend millions advertising in US newspapers, cable and TV then fail to get race coverage in the same media. Race on Sunday, sell on Monday doesn't work if you don't promote the race.
Maybe Honda, Suzuki and Yamaha need an internal champion to promote their MotoGP activities in the US market. I'm available. Give me a call. 814.452.1337
Photo from Yamaha