First reference? Saying (or writing) something controversial is said to "stir up a hornet's nest." Today, the phrase should be "stir up an internest." In fact, the advertising community calls the resulting posting activity "buzz."
Superbike Planet reports on MotoGP's plan to drop maximum displacement from 990cc to 900cc beginning in 2007. Or that's what they meant when they wrote:
"The main rule change of course being the reduction of the upper ceiling for engine power output from 990cc to a maximum of 900cc."
Honda is lobbying for a further reduction to 800cc.
As long as they don't sprout wings (like F1), the races are close and the machines are state of the art, fans should be happy. Bikes need enough power to showcase the drivers' skill and daring but tire physics limits how much of that power can be put to the ground. And they're at the limit now. Further development of 990cc engines won't buy much real world performance or racing excitement. Smaller engines will force developers to power their way back up until limited by tire physics again.
AdAge reports that Lee and Dan let loose a clever, topical and offensive viral ad which has VW up in legal arms. The ad shows a suicide bomber annihilating himself inside a VW Polo which emerges unscathed.
The ad has created plenty of buzz -- VW's unsought and unappreciated. I leave it to the reader to decide its quality and effect for Lee and Dan.
From Engadget: In his MacWorld keynote address, Steve Jobs announced upcoming iPod adapters for Mercedes, Nissan, Volvo, Scion, Alfa Romeo and Ferrari. A docking station rather than a cable and connector (like BMW) would be slick. Time and industrial engineering will tell.
The Mercedes M Class, due out this spring, will be first and will allow driver control of all iPod functions through steering wheel switches and the dash mounted multifunction display. That makes the M Class a $40,000+ user interface and powered speaker for the $299 iPod.
The flap over Corvette's broken PR embargo just paid big dividends -- a full color picture in the Wall Street Journal, yellow, page C1, above the fold.
Chevy intended a big splash for the new 'Vette at the North American International Auto Show on January 10, 2005. However, back in December GM lost control of some pictures and the internet took over.
Any losers here? GM got priceless PR and a level of buzz even Apple couldn't engineer. The public got more information sooner, which is never bad. The monthlies (Road & Track, Car and Driver and the rest) got scooped so GM owes them Big Time. I see only winners.
I hope Bob Lutz gives us the inside story in his new Blog. For the cred.
Red Bull is a company we need to recognize and patronize (as in buy its product) for its support of motorsports. All kinds of motorsports. While the Fortune 500 has joint business ventures (they're too big to be called ads or even promotional campaigns) with MLB, NFL, PGA and NBA, Red Bull is out front with its logo any time two machines shift out of "basic transportation" into "lets have some fun." If two steam locomotives were racing to Dubuque, there'd be a big Red Bull on each. Their promotion of the Dakar Rally is shameless and excellent. Visit the site, Buy the product.