Joe Wilcox of Jupiter Research says that "enthusiasts are the best marketers" in his Microsoft Monitor Weblog. He's talking about software but it certainly applies to cars and motorcycles. Ducati and Harley Davidson do this better than anybody but Its not used much by other brands.
Harley Riding Stories: "Read these true stories from women who made the decision to become Harley-Davidson riders."
Desmo Women: "This is the story of one girl and her first motorcycle, her first love, a red Monster 400cc."
Stories give people a reason to visit your website over and over again. And give you an opportunity to sell them something. Over and over again.
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