A while back I wrote about WD-40 dragging its ubiquitous product kicking and screaming into the 21st century by getting rid of the stupid little tube that, when it hasn't disappeared completely, rolls under the car just after you've spilled a quart of 5w-20 onto your freshly washed but still unpainted garage floor. I had no idea how ubiquitous WD-40 was, assuming there are degrees of ubiquity. According to AdAge:
" ... 94% of Americans already having used the product and a mind-boggling 80% of U.S. households currently having a can of the stuff in their homes."
With limited upside in the garage, WD-40 is expanding its market with a "No-Mess Pen" targeted at "moms" and listing 300 new uses for the pen from "removing crayon marks from walls" to "stopping zippers from catching."
The WD-40 Pen is another product that is "Strong enough for a man but made for a woman."