Ad Age reports that Danica Patrick has signed a deal with Proctor and Gamble to promote Secret:
"In a deal announced today [September 8, 2005], the 2005 Indy 500 rookie of the year will bear the Secret logo and appear in still unspecified marketing efforts for the brand, likely to include TV and print ads."
P&G characterizes both Danica and Secret as "strong-yet-feminine."
The whole Danica story has been great for racing. More fans, more sponsors, more money and a better show for everyone.